Croydon Tech City: Building a community that inspires

Posted on June 17th, by Ash Rishi in Croydon: Tech City, Opinion. 8 comments

Proud Croydon transplant Ash Rishi explains why Croydon Tech City is as inspirational as Rocky

 

Note: This piece is best enjoyed listening to this.

Over Easter, I did my customary annual ritual of watching all six Rocky movies.  Yes, it’s an annual thing and even involves watching Rocky 5 (that was one bad movie!!). Anyhow, while watching the movies there were characters that jumped out at me, that … Read More »



Why I moved my marketing agency from Shoreditch to Croydon

Posted on March 20th, by Ash Rishi in Croydon: Tech City, Opinion. 6 comments

One of the basic concepts of marketing is of course The Four P’s:

Price
Product
Promotion
Place

Ironically, while ‘place’ is the most permanent of the four P’s, it’s also often the most overlooked.

I made a similar mistake when I launched Couch, my integrated marketing agency. I have to be honest, the bright lights of Shoreditch blinded me, I bought into the hype that Tech City was the place … Read More »