Croydon’s shoppers donate more than £4k to foodbanks

By - Thursday 11th December, 2014

During the hustle and bustle of the busy Christmas shopping period, the people of Croydon have helped to show their festive spirit by donating £4,257.12 of canned and dried food to help those less fortunate this winter.

Nicola Ledsham and Kingsley Ofori receive the donation from John Evans at Tesco Purley. Photo by Freedman Brown Associates, used with permission.

Release begins: 2.5 tonnes of canned, dried and long-life food have been donated at the 18 Tesco stores across Croydon as part of the Tesco Neighbourhood Food Collection, including a 30% ‘top up’ on all donations by Tesco, with all proceeds going to foodbank charity The Trussell Trust and food redistribution charity Fareshare.

The nationwide initiative, now in its fifth year, helps to provide vital support for some of the community’s most vulnerable people, supplying hot meals and food parcels to those most in need. The collection, which took place over six days in November, is the second such campaign organised by Tesco in 2014, having raised enough food to provide 5.1 million meals in July.

Lindsay Boswell, CEO of FareShare, said: “Sadly food poverty affects a large number of people across the UK and we are now providing food to 32% more charities than we did six months ago. From homeless hostels to breakfast clubs, women’s refuges to luncheon clubs for older people, these frontline organisations need food more than ever, so we’re thrilled to partner with Tesco on the Neighbourhood Food Collection again this year. This campaign enables us all to help in a simple practical way, as every item of food donated will make a difference to vulnerable people in our community”

David McAuley, Trussell Trust CEO said: “We are incredibly grateful for the generosity shown by the people of Greater London in this year’s Tesco Neighbourhood Food Collection. It is truly humbling to see that so many Londoners have donated to help those in their communities, and it really does make a difference. Last Christmas over 12,000 Londoners, including more than 5,000 children, received three days’ food from Trussell Trust foodbanks in December alone. This year that number is likely to rise. Public kindness means that this Christmas our foodbanks will be able to give emergency food, support and festive treats to local families who would otherwise have struggled to put food on the table at all.”

John Evans, Customer Service Manager from Purley Tesco Extra, just one of the 18 Tesco stores involved in the collection said: “The response from our customers has been fantastic – the donations have been coming in thick and fast and it’s wonderful to see how the local community have taken it upon themselves to make a difference this Christmas. All the store team are proud to be able to do our bit and help support two fantastic charities.”

Release ends.

Release provider: Freedman Brown Communications.



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