Pinot Blanc is Croydon’s favourite wine

By - Thursday 19th March, 2015

Research by Laithwaite’s Wine has found that while the UK’s favourite wine is Sauvignon Blanc, Pinot Blanc is number one in Croydon

Image by MHP Communications, used with permission.

Release begins: It’s official: we are a nation of Sauvignon Blanc fanatics. This is one of the key findings from a recent study of the sales data at Laithwaite’s Wine, the UK’s largest home-delivery wine merchant, and its 400,000+ loyal customers.

Analysing over a hundred grape varieties and wine regions, Laithwaite’s Wine found that Sauvignon Blanc came out on top as the most popular wine in almost every British town, city and county. Only Berkshire bucks the trend, drinking more of our second favourite grape, Chardonnay.

The dominance of Sauvignon Blanc and Chardonnay in the UK paints only half the national picture however. In the last year, Laithwaite’s Wine has sold wines made from over forty different single grape varieties and a closer look at the figures reveals that our wine tastes are far more varied and diverse.

Studying the wine orders of each town and city in the UK reveals that Glasgow has the greatest penchant for Grenache, with the highest proportion of bottles sold here. Bournemouth is also painting the town red with the highest percentage sales of Merlot and Malbec.

Croydonians prefer Pinot Blanc, residents of Hammersmith and Fulham are keeping Beaujolais Nouveau fashionable, Rosé is most at home in Ramsgate and Slough leads the way in enjoying a glass of Cabernet Sauvignon.

When it comes to sparkling, Liverpool came out on top as the city with the highest percentage of Prosecco drinkers, while unsurprisingly, Champagne flutes are filling up most frequently in the City of London and Westminster.

The top 10 grape varieties (excluding blended wine) across the UK revealed:

1. Sauvignon Blanc

2. Chardonnay

3. Merlot

4. Cabernet Sauvignon

5. Shiraz

6. Grenache

7. Pinot Noir

8. Tempranillo

9. Pinot Grigio

10. Malbec

Beth Willard, Wine Buyer at Laithwaite’s Wine says: “It’s great to be able to draw up the first “Grape Britain” wine map. What it shows is that, while Sauvignon Blanc and Chardonnay have a huge nationwide appeal, we are actually a nation of wine connoisseurs, with our own unique tastes and preferences, and a willingness to be adventurous in our selection.

“We’ve seen a slight shift in the nation’s palate over the last few years to wines made from lesser known varieties and from less mainstream regions. Wines from Romania and Hungary are becoming more popular than traditional favourites like Italian Pinot Grigio. Sauvignon Blanc’s dominance at the top of that list might soon be challenged.”

Release ends.

Release sender: MHP Communications.



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  • Anne Giles

    The only wines we drink at home are Argentine or Chilean Malbec or Cabernet Sauvignon.