“The greatest event that has ever been held in Croydon”: A review of Eskimo Dance, Boxpark Croydon


By - Tuesday 1st November, 2016

The #Croydon #TechCity founder is an unlikely evangelist for grime club night Eskimo Dance


Eskimo Dance Croydon.
Photo author’s own.

The day that news of Eskimo Dance coming to Croydon broke was the day that a certain segment of South London society entered a collective meltdown. 

Facebook and Twitter feeds became a singularity of “OMG ESKIMO DANCE IS COMING TO CROYDON”, WhatsApp groups descended into unbridled chaos, and some of the most unlikely members of Croydon society outed themselves publicly as fans of people who go by the name of “Lethal Bizzle” and belong to “crews” called “Slew Dem Mafia” and “Cold Blooded”. As my friend and I drove to Eskimo Dance on Saturday night whilst listening to pirate radio, she said in all earnestness, “I actually cried when I read the line-up” (yes, my friends are a bit simple).

Forget grunge or Britpop or even the So Solid years; for discerning urban youth who came of age in the mid-2000s, the soundtrack of your life was grime. Your first kiss was probably to Dizzee Rascal’s ‘I Luv U‘; London geopolitics were deftly negotiated to Mr Wong’s ‘Orchestra Boroughs‘; I singlehandedly nuked my first year’s student loan playing ‘Forward Riddim‘ repeatedly in the university pub. And if grime was a religion, then Eskimo Dance was Mecca – the site you trekked to around the country to pay homage to the scene’s figureheads.

For the uninitiated, Eskimo Dance is a decade-old UK club night put on by grime godfather Richard ‘Wiley’ Cowie. Over the course of several hours, various MCs take turns to spray their best lyrics over grime beats with the sole intention of getting the crowd as hype as possible. The more excitable the crowd gets, the more likely the MC will get a “reload”: where the DJ pulls back the track to the beginning and the MC gets another chance to go again. Sometimes, things take a more gladiatorial turn with MCs ‘clashing’ against each other to see who can whip up the crowd into a frenzy the most. It sounds ridiculous. It’s actually incredible.

There is something almost beautifully liturgical about 2,000 people yelling “I’ll crack your skull” in unison

The roster of artists was impeccable: P-Money, Jendor, Fuda Guy, Ghetto, Cadell, Novelist, Merky Ace, Solo45, with surprise guests JME and Thornton Heath road rap group Section Boyz, ably accompanied by some of the best producers (Rude Kid, Preditah) and DJs (Maximum) in the game right now. On the face of it alone, this was set to be a fantastic night. The real question on everyone’s mind: how would the gritty roots of an Eskimo Dance translate in what is, ultimately, just a glorified food hall?

The answer: ahhhhhhhh-mazingly.

Once you made it through the gauntlet of sniffer dogs and security searches, you were met with this sight:

Eskimo Dance Croydon.
Photo author’s own.

The bass rocked the entire building. Plumes of smoke bellowed from the stage. The air was filled with appreciative gunfingers. It was then that I knew everything that was going to be alright.

I met people who had travelled from Scotland and Nottingham to come to Croydon

Let’s not forget, this wasn’t just a grime rave. This was also the opening night of the forty micro-restaurants and eateries that make up Boxpark Croydon. From Coqfighter (fried chicken) to Dum Dums (artisanal doughnuts) to Lazeez (tapas) to Bao Bao (Thai), all of them looked to be doing a roaring trade. Fortunately my wallet wasn’t too troubled: an old school-friend who is now the regional manager at MeatLiquor Croydon meant I was able to get the entire squad a free meal.

And, the best bit?

There was no trouble at all. No pushing and shoving, no drunken fights, no drugs, no stabbings and no litter afterwards.

I have no idea about the ongoing prospects of Boxpark Croydon as a food destination. But as a destination for A-grade club nights and gigs, it has put Croydon back on the map. It is proof that Croydon can pull in the best talent and attract people from across the country (I met people who had travelled from Scotland and Nottingham to come to Croydon!). Boxpark Croydon may well be the much-needed injection the town needs for its ailing night-time economy.

Boxpark Croydon could well be the saviour of our ailing night-time economy

Over the course of ten hours, MCs sprayed, DJs deejayed, punters played, and everyone left without a spot of bother. I lost my voice, I found new friends. I got to see Croydon’s incredible Street Pastors at midnight, making sure that everyone heard the gospel and got home safely. Eskimo Dance was honestly the greatest event ever held in Croydon.

Jonny Rose

Jonny Rose

Jonny Rose is a committed Christian who has lived in the Croydon area for nearly twenty years. He is an active participant in his local community, serving at Grace Vineyard Church and organising Purley Breakfast Club, and was ranked "Croydon's 37th most powerful person" by the Croydon Advertiser (much to his amusement). He is the Head of Content at marketing technology company Idio, the founder of the Croydon Tech City movement, a LinkedIn coach, and creator of Croydon's first fashion label, Croydon Vs The World. Working on Instagram training. Views are his own, but it would be best for all concerned if you shared them. Please send your fanmail to: jonnyrose1 (at) gmail (dot) com

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  • Anne Giles

    I like the idea of the many restaurants, etc., but would give the loud nighttime noise a miss!

    • http://idioplatform.com/ Jonny Rose

      Don’t worry, Anne – there will only be 12 major noisy events like this a year, apparently. The rest of the time it’ll be more sedate, with smaller scale events. Maybe some jazz, folk or classical if you’re lucky! :)

      • Anne Giles

        I love you, Jonny! That sounds good. xx

  • Omar AS

    I really had to comment just because I’m so gassed that something like this happened in Croydon, as well as for the fact that an article in a local community paper was so positive about it! I saw people complaining (pre-show) about grime being the music choice of the night, and expected that to be the general sentiment of most others. I appreciate everyone has their opinions, so they can feel what they want to feel but I was honestly so happy watching it via all my friends snapchats. I spent the night cursing the fact that I’m still at uni and simultaneously bussin gun fingers in my bedroom 220 miles away. It looked b e y o n d, and I so agree (and hope) that this could be what reawakens Croy’s night time scene. Big up this article

    • http://idioplatform.com/ Jonny Rose

      Thanks for the kind words, Omar – rest assured I was bussing enough gunfingers for Croydoners both present and 220 miles away. If you want a little taster of what you missed, check out my vid on Instagram: https://www.instagram.com/p/BMNC2XhAVLS/?taken-by=98rosjon

      • Omar AS

        Ahh amazingggggggg