SPONSORED: So, I’ve decided to start a new Croydon fashion label: Croydon Vs The World


By - Monday 23rd May, 2016

Not content with ruling over #Croydon #TechCity, Jonny Rose wants to be the Calvin Klein of South London


Photo by Fluid4Sight, used with permission.

Most people are proud of where they come from. Yet amongst Croydonians I’ve noticed a particular kind of pride – one that moves beyond mere words and manifests itself in action.

These Croydonians don’t sit around fecklessly moaning and complaining about their lot in life but actually show some gumption and make a tangible impact in the world at large.

Where Croydon is messy, they clean it up. Where Croydon is drab, they liven it up. Where Croydon is broken, they fix it up.

Mixed in with this pride is also a rich defiance. A sense that even if the whole world is against Croydon, they are not going to let that stop them achieving what they want in life.

There is so much good going on in Croydon. Let’s make the world take note.

Croydon is currently experiencing an arts renaissance. We now host exhibitions from the likes of Banksy and Damien Hirst. Over one hundred public murals have been commissioned around town. Soon, we will have the UK’s largest undergound art gallery.

Croydon is London’s fastest-growing tech cluster. It’s “the Silicon Valley of South London”. Companies from Israel, US and Norway are moving here. New workspaces and tech hubs are opening. Locals are being upskilled and educated for free by the others in the Croydon community.

Photo by Fluid4Sight, used with permission.

Croydon is the birthplace of Dubstep. Benga, Skream, Plastician – all of them hail from the area or have cut their teeth (and their dubplates) against the Croydon club scene. Other local grime and road rap musical talent winning MOBOs and storming the charts include Stormzy, Krept and Konan, and Section Boyz.

Croydon is the greenest borough in London. There are over 120 parks and woodland areas. Last year, it became home to Europe’s largest urban saffron farm.

Croydon is home of The Brit School of Performing Arts. This borough has created and nurtured talent including Amy Winehouse, Adele, Leona Lewis, and Kate Nash.

Croydon is the largest town in Europe. We’re not some little nondescript English suburb. We are a city within a city.

Croydon is a place where anyone can come and make their fortune. Croydon is a place where you can go from running a jerk chicken stall to building a successful fintech company.

Croydon is a place where you can go from working on a Saturday job in M&S to becoming the CEO of the multinational retailer.

There is a lot that is wrong with Croydon, but there is a lot right with it, too. And it’s time for the world to take note.

Don’t just read about it. Support Croydon vs The World.

Photo by Fluid4Sight, used with permission.

Inspired by those kitsch “hometown pride” t-shirt slogans that litter American gift stores (you know the sort: “Detroit Vs Everybody”, “Memphis Vs Errrybody”, etc), I’ve decided to start a new Croydon fashion label.

Croydon vs The World is an online store where you can buy branded Croydon clothing. The clothing is ethical (meaning it’s 100% sustainably sourced organic cotton made in a wind-powered factory), premium quality, and if – for some mad reason – you aren’t happy with your product you can get enjoy free UK returns.

My hope is that one day, Croydon vs The World will be worn by people across the globe in the same way they might wear New York Yankees snapbacks or I *heart* NY tshirts.

So, don’t just read this article and then move on – support the cause. Buy a t-shirt, rock it proudly and let the world know that Croydon is in the house.


On Friday 3rd June, at 7pm at RISE Gallery in St George’s Walk, Croydon vs The World will hold a launch party to celebrate and profile the best of Croydon arts, culture and heritage.

For more details and to attend the launch party, please register here.

Jonny Rose

Jonny Rose

Jonny Rose is a committed Christian who has lived in the Croydon area for nearly twenty years. He is an active participant in his local community, serving at Grace Vineyard Church and organising Purley Breakfast Club, and was ranked "Croydon's 37th most powerful person" by the Croydon Advertiser (much to his amusement). He is the Head of Content at marketing technology company Idio, the founder of the Croydon Tech City movement, a LinkedIn coach, and creator of Croydon's first fashion label, Croydon Vs The World. Working on Instagram training and a Linkedin lead generation service. Views are his own, but it would be best for all concerned if you shared them. Please send your fanmail to: jonnyrose1 (at) gmail (dot) com

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  • lizsheppardjourno

    Greatly enjoyed this :)

    Are the t-shirts available in women’s cut, though? It’s ALL in the cut: women need shorter sleeves, scoop necks and fitted shape. Men’s t-shirts look too blokey. If the answer’s yes, I’m buying!

  • John Gass

    Great idea! I’ve noticed that if, in your logo, you made the V slightly ambiguous, it could read both ‘Croydon Vs The World’ and ‘Croydon Is The World’.

    • http://idioplatform.com/ Jonny Rose

      Genius! May well have to do that for the next round of styles :)

  • http://www.thegreenstoryteller.com Charles Barber

    Bravo Jonny! What a splendid idea and the promotional photos are great. I look forward to buying one.