Croydon Vs. The World


Catwalk Croydon: the London borough that became a global fashion brand

Posted on April 28th, by Jonny Rose in Economics & Business. No Comments

Charting the rise of Croydon’s impact on the global catwalk

Last year, I launched a fashion label

A year ago today, I launched Croydon’s first fashion label – Croydon Vs The World.

My thinking was simple: Croydon is a borough that is on the up (after years of being wrongly maligned) and it was time for some kind of tangible product to reflect this and … Read More »



Instagram Croydon: the social network for Croydon’s new influencers

Posted on April 7th, by Jonny Rose in Politics & Society. 3 comments

Exploring the social media underground charting ‘the Croydon revolution’

Up until recently, Croydon’s social media scene was neatly compartmentalised across the ‘Big Three’ platforms.

Twitter was where you went to anonymously ruin people’s lives. Facebook was where you went to post links to your latest ‘hot take’ tacitly suggesting that everyone is a racist. LinkedIn was where you went to tell people that you’re … Read More »



Learning to love where you live – even if it’s Croydon

Posted on November 3rd, by Jonny Rose in Politics & Society. 3 comments

A guide to self-acceptance for anyone who remains embarrassed to be a citizen of Croydon

I love Croydon. I love it so much that I set up a fashion label to celebrate it. But – incredibly – it turns out that not everyone shares my sentiments.

It’s indisputable that Croydon has become a much more exciting and vibrant place to live in the past few years: we … Read More »



Think local, act local, buy Croydon

Posted on October 26th, by Jonny Rose in Economics & Business. 2 comments

Keep it Croydon if you want the town’s economy to stay healthy

Hannah Luffman recently wrote about the importance of spending, resourcing and investing locally as a means to make sure everyone benefits from Croydon’s booming economy. It’s not just a nice sentiment, it actually works.

The local multiplier effect

Money that stays within the local economy gets spent again and increases well-being. This is … Read More »



SPONSORED: So, I’ve decided to start a new Croydon fashion label: Croydon Vs The World

Posted on May 23rd, by Jonny Rose in Economics & Business. 5 comments

Not content with ruling over #Croydon #TechCity, Jonny Rose wants to be the Calvin Klein of South London

Most people are proud of where they come from. Yet amongst Croydonians I’ve noticed a particular kind of pride – one that moves beyond mere words and manifests itself in action.

These Croydonians don’t sit around fecklessly moaning and complaining about their lot in life but … Read More »