Place Branding


Looking Global: Croydon Brand

Posted on September 25th, by Tom Lickley in Economics & Business. 13 comments

In the concluding part of his series on what Croydon can learn from cities globally, Tom Lickley looks at how the town could market itself

‘I Love New York’, ‘IAMsterdam’, ‘City of Light’. Strategic and organic place branding has given the world some of the most evocative and well-known brands. The ‘I Love New York’ brand, which was conceived as far back as … Read More »